The Community Engine Blog
News, tools, and analysis for innovating in the information economy
« The business value of folksonomy and xFolk | | xFolk — schema for emergence »
High Octane Blogging — First Cut Syllabus
The high octane blogging bootcamps help participants use emerging Internet tools like blogging, RSS, and RSS analytic services to improve their business's effectiveness in its online communities.
Topics: HighOctaneBlogging
The first high octane blogging bootcamp will start May 14 at University of Michigan's Ross School of Business. The bootcamp immerses students in blogging so that they have a practical basis for assessing three elements critical to the newly emerging face of the Internet: pushbutton web publishing, xml syndication, and mass interaction. In combination, these elements allow companies to more easily discover and engage their online community, with potential to influence key customers and opinion makers.
The bootcamp takes place in three installments:
-
A four hour launch where participants are introduced to RSS readers, simple blogging analytics, the blogging tool, and the class aggregation page.
- Pre-reading: Chapters 1 and 2 from Buzz Marketing with Blogs.
- First hour of class — Introduction to the three elements of blogs that change the equation (i.e., pushbutton publishing, xml syndication and interaction) and illustrative examples of how the equation is changing (e.g., GM FastLane Blog).
- Second three hours of class — Hands-on introduction to Bloglines, PubSub, technorati, and one of two blogging tools (TypePad or Blogger). Provide guidance on how to write an effective blog post so that search engines and traditional media will be likely to find it. All material from this portion remains on line for participant reference and instructor referral.
- Group project — Develop a team blog for the participating company's industry. The blog must have an entry for each business day. The blogs are graded based on the extent to which teams identify authorities who publish on the web in the company's industry, write relevant posts regarding developments in that industry, engage authorities, and get individual entries visible on search engines (i.e., Google).
- One hour review after week 1 (May 21 or 22) — Reinforce best practices with participants as a group. Hear from them what is and is not working. In future weeks, these reviews are performed virtually.
-
A four hour final session where participants learn about the new information architecture for the world wide web and discuss its extension throughout the enterprise.
- Pre-reading: “October 2004 - An Update From the Digital World”, and a still to be decided web article on Web 2.0.
- Hour 1 — Review group project status. How have students succeeded with search engine ranking for their individual posts?
- Hours 2–3 — The emerging structure of a new Internet built around semantically rich content and interaction. How did the group projects play into this?
- Hour 4 — How this new structure extends into the enterprise and Small & Medium Enterprise setting.
Bud posted this on April 7, 2005
Trackback Pings
TrackBack URL for this entry:
http://thecommunityengine.com/cgi-sys/cgiwrap/fpgibson/thecommunityengine.com/mt/mt-tb.cgi/569
Listed below are links to weblogs that reference High Octane Blogging — First Cut Syllabus:
» High Octane Blogging — First Cut Syllabus from 木先生
Ping Back来自：www.donews.net [Read More]
Tracked on April 8, 2005 11:26 AM
Comments
Hey Bud, just in case you need additional resources on RSS, Scott Young had a post recently that provided a decent overview on RSS in education....
Posted by: jbr at April 8, 2005 10:41 AM
