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Blogging Analytics at the Ann Arbor IT Zone
I'll be giving a talk at the Ann Arbor ITZone about how to use blogs for business intelligence.
Sections: Business Tools and Analytics
Topics: HighOctaneBlogging
I'll be giving a talk at the Ann Arbor IT Zone entitled: “Understanding Your Customers, Market, and Competitors Better with Blogging Analytics”. The IT Zone is at 330 E. Liberty Ann Arbor, MI (here is the google map).
Blogging is really about two-way communication. This might translate into buzz or communications forums on an Intranet. The question of course is, 'How do you close the loop?' That's where blogging analytics come in. They can tell you who is talking about you, how your messages are faring, and start to give you some idea about how to influence people. I'll be covering blogpulse, technorati, feedburner, feedster, and blogsite. I'll use the GM FastLane blog as an example.
Bud posted this on May 6, 2005
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Comments
cool...I assume you will provide some real life examples. for instance, a technical resourse center can "technorati" or "brand watch" their company name and find customers who are having difficulty making a product work. Once they find a customer in dire straits, the tech help desk can respond directly to the customer via the customer blog.
also, the "brandwatch" is a very good method to develop customer leads. a company can set up a "brandwatch" using a competitor name and find customers that are using the competitors product. this can be especially useful if the customer is having a technical/service issue with the competitors product....
hope these help...have fun!
Posted by: jbr at May 6, 2005 11:51 AM
