I want the ability to add my own syndication (RSS and atom) feeds. Now Google already knows alot about me. They are aware of my six blogger blogs. They see my gmail emails. But, all of that is a somewhat artificial sample of my desire to experiment, not necessarily what I really pay attention to. If their goal is to personalize or sell my information, wouldn't they like to know the information set I really want to look at. What I have put on the front page (Google News, Slashdot, GMail, Weather, Driving Directions, and New York Times) is again really just an artificial subset of what I want to know about.

Now, I think it is worth it to New York Times to be in the super small consideration set, and maybe that is Google's revenue model. But in this revenue scenario, Google would have to balance sources' willingness to pay against reader interest. For instance, how much is slashdot, essentially a break-even operation, paying to be on the “Personalized Home Page”? Google put slashdot there so that geeks would start using the service and publicize it. I'll bet a similar reasoning went into other sources. I suspect revenues have to come from somewhere else.

So Google, give me the ability to add my own sources to your ad-free interface, and find out even more about me. That way, you can add to your already profitable contextualized ads business by contextualizing based on personal history, not just the current context the searches finds themself in. And by the way, throw in the ability to tag searches and news articles, but that is the topic of another post.