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RSS++, Power Information Consumption beyond RSS
Google's Personalized Home is more than just an RSS aggregator. By combining RSS with discovery, it allows you to stay in touch with the opportunities you have already defined and find new ones.
Sections: Business Emerging Practice
Topics: google search syndication yahoo
In remarking on Google's apparent plans to add RSS to their Personalized Homepage (missed by me when I reviewed it yesterday), Richard MacManus makes this remark:
One thing: why are all the bigco's so intent on building portals, when users are more and more using RSS Aggregators as their central means of access to Web content ('homepages' in Web 1.0 parlance)? The answer may be that the portal products of Google, MSN and Yahoo are, over time, turning into RSS Aggregators.
Read/Write Web: Google and MSN's Web 2.0 Homepages
My cut is that we are moving to something beyond RSS consumption in Google, Yahoo, and MSN. Let's call it RSS++. RSS++ is the combination of RSS with other information services to make for a real power information consumption experience. RSS is the part where you bring your trusted sources to the table, letting you revel in the walled garden of your community.
Search and things like Yahoo's find related (Y!Q) are discovery services that allow you to move beyond what you and your community know already. That's a real positive to me. In business, any real economic expansion requires that you move outside of your personally trusted sources or even those that your friends know about. The whole notion of the long tail, that information technology brings efficiencies to the table that make it possible to serve micromarkets, requires that you move beyond your walled garden.
So, there's real benefit in combining RSS consumption with search and other discovery services. RSS allows you to stay in touch with your previously defined opportunities. Search and other discovery services allow you to find new ones. I think that is where services like Yahoo, Google, and MSN are going.
Technorati Tags: google, search, syndication, yahoo
Bud posted this on May 20, 2005
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