How Will the Social Web Change Media?

When you run a conference where people pay to attend, don't be a snob to them.

Sections: Emerging Practice

Topics: CoranteSSA

Still at the Corante Symposium on Social Architecture. Intriguingly, JD Lassica starts of suggesting that we re-invoke the Liz Lawley rule, namely that people who want to participate need to come to the front of the room. Remarkably, this comes after Liz's observation that there is only so much room at the front.

Do these guys realize how they come off? Clearly not, there is no feedback loop. Maybe, they just do not care. After all, they are the ones not paying the conference fee while the rest of us are. We are here to participate with them, not the other way around.

I'm not sure I entirely endorse the view I just expressed, but it certainly goes through my mind as I sit here. I think both JD and Liz would just like to be closer to people. Why don't they walk into the audience? Frankly, when you are creating a market, you need to go to the people as much as you tell them to come to you.

Bud posted this on November 15, 2005

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