Relearning Less Is More for the 100th Time

Bottom line, least common denominator messages demonstrate you know something to a wider group of people than the specialist stuff you probably like best.

Sections: Business

Topics: PR popularization marketing

Measuring your site visitors is eye-opening. For instance, you find the site you are empassioned about is pulling in 40 visitors per day, 56% of those from search. Hmmm, could this be a full time activity? Well, not at those levels. But as Darren Rowse points out, maybe the better lessons come from looking at what makes people suddenly start to come visit you.

Recently, we began to start releasing some of our podcast videos from MuscleVentures onto the popular service, youtube as well as google video. By far our biggest hits are coming from footage of a bodybuilding show. Why? Well, I suspect it is a least common denominator effect. People can look at it and appreciate it without really having to have any particular, arcane knowledge or exerting much effort to understand.

You might be tempted to recoil at that, but in almost all activities, only a few people have time to become experts. If you want to make money in your area of expertise, you have to find ways to immediately make people see the value of what you are doing without having to think a lot.

Bud posted this on May 31, 2006 | Permalink | Comments (0) | TrackBack (0)