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Relearning Less Is More for the 100th Time

Bottom line, least common denominator messages demonstrate you know something to a wider group of people than the specialist stuff you probably like best.

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Measuring your site visitors is eye-opening. For instance, you find the site you are empassioned about is pulling in 40 visitors per day, 56% of those from search. Hmmm, could this be a full time activity? Well, not at those levels. But as Darren Rowse points out, maybe the better lessons come from looking at what makes people suddenly start to come visit you.

Recently, we began to start releasing some of our podcast videos from MuscleVentures onto the popular service, youtube as well as google video. By far our biggest hits are coming from footage of a bodybuilding show. Why? Well, I suspect it is a least common denominator effect. People can look at it and appreciate it without really having to have any particular, arcane knowledge or exerting much effort to understand.

You might be tempted to recoil at that, but in almost all activities, only a few people have time to become experts. If you want to make money in your area of expertise, you have to find ways to immediately make people see the value of what you are doing without having to think a lot.

Bud posted this on May 31, 2006 | Permalink | Comments (0) | TrackBack (0)

How much Internet can small businesses digest?

A problem that most Internet cognoscente face is that they don't realize the difficulties others have in keeping up.

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With limited resources, small businesses seriously need to harness the Internet. The web gives small businesses more bang for their buck. As is the point with this particular teleseminar, the Internet can provide a system to help small businesses be more efficient, productive, and strategic with their time. Definitely worth the investment.

Ken Yarmosh - TECHNOSIGHT » Small Businesses Need to Harness the Internet

At first blush, it's hard not to agree with this sentiment. But, if you deal with real small businesses where owners are time-constrained and chasing to make a buck, you start to wonder.

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Bud posted this on January 26, 2006 | Permalink | Comments (1) | TrackBack (0)

SuprGlu — Corante Web Hub in a Box?

This may not be a Corante hub in a box, but it could be a cheap, quick way to set up a knowledge sharing, community site.

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As readers of this blog are aware, I've been running a sort of mini version of a Corante hub in class at University of Michigan's Ross School of Business. Our hub, which we call a “remix” is different because it is meant to serve as a distributed blog space for the class to see each other, share information, and interact. There is no editor, it's sort of self-editing.

Well, just the other day, Lindsay, one of the students, came up with a real coup when she discovered suprglu. My cut, it's the 15 minute facsimile to the class remix (one guy has actually done this with his creative writing class). I've also done one so my bodybuilding personal trainer friend can track some relevant blogs I have found.

It lacks some things though. Let me provide a quick list:

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Bud posted this on December 1, 2005 | Permalink | Comments (1) | TrackBack (0)

Imitation is the surest sign of success

I disagree with Jason Calacanis. IceRocket's adoption of tagging using a format invented by technorati indicates that technorati is achieving wide marketplace acceptance. By my estimates over a million bloggers are using the technorati format.

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Today, Jason Calacanis wrote about how icerocket, a blog search engine, had added tagging support.  Jason's remarks were, typically for him lately, riding technorati a bit.

But it's how IceRocket supports tags that's the real kicker.  They're using the reltag microformat invented by Tantek Çelik, Kevin Marks, and Derek Powazek of technorati as explained on this IceRocket help page.

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Bud posted this on July 20, 2005 | Permalink | Comments (2) | TrackBack (0)