Mashups are more than just using big company data
There is a real mashup business model in providing infrastructure for people to create their own ad hoc mashups. I agree that, if you are basing your business plan on a creative way to redisplay some large company's data, heaven help you.
Sections: Business Emerging Practice
Topics: aggregation infrastructure LearningRemix remixing social technical
A lot of perspectives on business opportunities for mashups are just too driven by the idea of using big company data. The real value-add in any information business is the information, hard to easily duplicate if the business is viable. So, of course, companies are not just going to give this away for you to generate revenue off of. Matthew Hurst and Greg Linden state this well:
On the other hand, the commercial examples are, as Greg points out, making offerings with no guarantees. In fact imagine the following example: data is made freely available; everyone throws in their idea; whenever a killer app emerges, the data is suddenly no longer free (I believe Alexa has been very open about this strategy). Now what do you do with your users?
Data Mining: Greg on MashupsThere is no business model for mashups. If Web 2.0 really is just mashups, this is going to be one short revolution.
Is Web 2.0 Nothing More Than Mashups
But I think this misses a larger point.
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Bud posted this on December 2, 2005 | Permalink | Comments (1) | TrackBack (0)
