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(almost) All blogging is local

The long tail is crap for most bloggers. They're happy enough just to communicate with micro-audiences.

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Over the past month, I've come to the conclusion that all of this discussion of the long tail is crap. The idea of the long tail is that there are a few winner main stream sites that receive the lion's share of attention. However, there is hope for lesser niche sites because the Internet audience is large enough that they will still be economically viable. So, for instance, digg may be the winner for now in technology sites, but there is still room for specialized sites like the Corante web hub.

Well, maybe, but for the most part, I think it is the wrong point of departure. Most (real, not SPAM) people who write blogs are not writing them to capture some piece of a larger pie. Rather, their point of departure is to communicate with some local audience. Oh, it would be nice to gain greater general visibility, but that is not the motivator. In fact, it may be distracting from the real value creation process. Here are two illustrative cases:

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Bud posted this on January 5, 2006 | Permalink | Comments (2) | TrackBack (0)

How Do We Scale Meaning

You don't scale meaning by putting an IRC chat window on the presentation screen during your talk. You ablate meaning.

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Hosted by Kevin Marks and Mary Hodder. Kevin is making the case for why we have centralized top-down control in communications. There are just too many voices.

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Bud posted this on November 15, 2005 | Permalink | Comments (0) | TrackBack (0)