del.icio.us WebCites
Brief notes on web articles with links to del.icio.us and technorati
LongTail < marketing > microformats
MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR
Lots of stats on how industry intends to spend its marketing dollar. RSS and blogs are rising in awareness.
Bud posted this on January 24, 2006 | Permalink | Comments (0) | TrackBack (0)
Research Supports Aggressive SEM and SEO
Very important study. A lot of search is done even before offline purchases. Only 10% of search-related purchases occur online.
Bud posted this on February 27, 2005 | Permalink | Comments (0) | TrackBack (0)
How To Add a Tag Board To Your Weblog
I like the focus on interactivity. Make it look like you have some action going on. Get people involved.
Bud posted this on February 27, 2005 | Permalink | Comments (0) | TrackBack (0)
Corporate Blog Tip #1 (improving the title tag)
So, why does Scoble call his blog Sobleizer? I think he effectively created his own brand. Is it too late to pursue that route now?
Bud posted this on February 27, 2005 | Permalink | Comments (2) | TrackBack (0)
Podcast Review - How To Create & Market Your Podcast in 4 Hours
Advocates podcasting as a *necessary* stream of marketing activity. Personally, I think that is overstating it. Podcasting can help give an idea of you. But, it all takes time and costs money. Consider ROI.
Bud posted this on February 27, 2005 | Permalink | Comments (0) | TrackBack (0)
How eyetracking helps website redesigns: an Eyetools case-study
Seems to be a response to one of my previous comments about how this went beyond just the standard. A very nice presentation explaining why you should spend $1500 for a study. The conversion argument is potentially compelling.
Bud posted this on February 21, 2005 | Permalink | Comments (0) | TrackBack (0)
Create Blog Success - Blog Traffic Secrets Revealed
All a bit woolly but some useful stuff.
Bud posted this on February 18, 2005 | Permalink | Comments (0) | TrackBack (0)
Searcher Behavior Prior to Making A Purchase
People search on generic terms, probably because they are trying to cast a broad net. Then they go to specifics. The key is to understand what those broad terms are.
Bud posted this on February 16, 2005 | Permalink | Comments (0) | TrackBack (0)
Signs of Increasing Blog Relevance to Corporate Communication
Another good example of weblogs use by two companies to speed critical communication. The first for product development, the second for marketing.
Bud posted this on February 12, 2005 | Permalink | Comments (0) | TrackBack (0)
A new terminology
A way to divide up the Internet space for web businesses. A cross between technology and business anlaysis. Blogs sit outside the company boundary.
Bud posted this on February 12, 2005 | Permalink | Comments (0) | TrackBack (0)
Online Marketing SEO Blog
Very well connected blog on SEM/O.
Bud posted this on February 8, 2005 | Permalink | Comments (0) | TrackBack (0)
Submit Your RSS Feed To MSN Search Via XML-RPC
A good overview of how to get yourself noticed by MSN and other search engines. Have to do this.
Bud posted this on February 5, 2005 | Permalink | Comments (0) | TrackBack (0)
FT Columnist Says He Scans Blogs for Scoops
I like the argument for why people should monitor blogs. Why should you keep one? Arn't you potentially just putting yourself in for a lot of work. You might just pay others to do it for you.
Bud posted this on February 2, 2005 | Permalink | Comments (0) | TrackBack (0)
RSS Traffic Tracking Help is On The Way?
A nice overview of the analytics that will soon become available for tracking your feed's usage. To what extent does this information really help? What should be the right frequency of checking?
Bud posted this on January 28, 2005 | Permalink | Comments (0) | TrackBack (0)
Search Engine Marketing for Beginning Bloggers
A quick how-to on how blogs can increase your search engine rankings. Pretty much a repeat of the much-repeated targeted posts message.
Bud posted this on January 16, 2005 | Permalink | Comments (0) | TrackBack (0)
Get Folksy with Folksonomies
Folksonomies are a way for people to signal precisely what they are talking about. It makes it easier for marketers to see who is talking about their companies too.
Bud posted this on January 15, 2005 | Permalink | Comments (0) | TrackBack (0)
Paid software to submit pings?
Again, more ways to get yourself noticed.
Bud posted this on January 15, 2005 | Permalink | Comments (0) | TrackBack (0)
Blog for a Reason
One of those articles that suggests you grow blog traffic by getting yourself in the most trafficked times of day. If everyone competes there, it will be impossible to win.
Bud posted this on January 15, 2005 | Permalink | Comments (0) | TrackBack (0)
10 Reasons Why Marketers Should Blog
Looking for reasons to convince people to blog?
Bud posted this on January 15, 2005 | Permalink | Comments (0) | TrackBack (0)
Leave It Behind: Building a Better Blog
Gives 10 easy pragmatic tips on how to blog effectively.
Bud posted this on January 14, 2005 | Permalink | Comments (0) | TrackBack (0)
Rick E. Bruner's Business Blog Consulting: AMA Hot Topics Weblog
The American Marketing Association is catching on to blogging in a big way.
Bud posted this on January 13, 2005 | Permalink | Comments (0) | TrackBack (0)
Developing thriving online business communities
The Community Engine
Bud posted this on January 12, 2005 | Permalink | Comments (0) | TrackBack (0)