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popularization < PR > practice
Micro Persuasion: You Know the Blog Bubble Has Arrived When...
There's an interesting debate here. Will existing media companies just hire bloggers and suddenly become new media companies? I.e., the continuation of the old guard. Or, will new entrants be the ones to watch?
Bud posted this on September 23, 2005 | Permalink | Comments (0) | TrackBack (0)
Talk Digger: Check who is linking to you.
Talk Digger will ask to major search engines who links to a specific URL. The results will then be processed and displayed on Talk Digger.
Bud posted this on August 1, 2005 | Permalink | Comments (0) | TrackBack (0)
Meauring Feed Relevancy by Circulation
The Google guys made a lot of money from the idea (embodied in their PageRank algorithm) that popularity is strongly correlated with relevancy.
Bud posted this on July 20, 2005 | Permalink | Comments (0) | TrackBack (0)
Brands Suffer from Negative Google PR
They boosted their Google rankings by defining a niche for their blog, targeting search phrases, naming categories for each phrase, and writing effectively about subjects related to each category.
Bud posted this on July 18, 2005 | Permalink | Comments (0) | TrackBack (0)
Microsoft press releases via RSS
Microsoft is offering their press releases via RSS. This increases their web visibility.
Bud posted this on February 21, 2005 | Permalink | Comments (0) | TrackBack (0)
Scoble's NorthernVoice Talk (no links yet)
Scoble scans 1000 sites a day because he wants to label web content and influence people. I'll call it active web listening. Fascinating insight.
Bud posted this on February 20, 2005 | Permalink | Comments (0) | TrackBack (0)
G'Day World Interview
This was quite good. Gave a good picture of Steve as a person.
Bud posted this on February 10, 2005 | Permalink | Comments (0) | TrackBack (0)
CooperKatz: New Micro Persuasion Practice
Interesting that they start with listening. Personally, I read that as analytics with explanation on top. Then figure out where to target. Very good. Will people pay what it costs? An issue with analyze/explain businesses.
Bud posted this on February 10, 2005 | Permalink | Comments (0) | TrackBack (0)
How To Blog For Fun & Profit! :: Blog RSS Promotion Software - RSS Submit
A nice comment response on how to publicize your posts through RSS and pinging. Very complete.
Bud posted this on February 10, 2005 | Permalink | Comments (0) | TrackBack (0)
Online Marketing SEO Blog
Very well connected blog on SEM/O.
Bud posted this on February 8, 2005 | Permalink | Comments (0) | TrackBack (0)
How To Blog For Fun & Profit! :: Blog RSS Promotion Software - RSS Submit
A nice comment response on how to publicize your posts through RSS and pinging. Very complete.
Bud posted this on February 8, 2005 | Permalink | Comments (0) | TrackBack (0)
Submit Your RSS Feed To MSN Search Via XML-RPC - Robin Good's Latest News
Pinging moreover seems key to getting your blog searched in MSN, unless of course you are super visible.
Bud posted this on February 8, 2005 | Permalink | Comments (0) | TrackBack (0)
Marketplace: Podcasting Is the Next Big Thing
Steve Rubel is onto podcasting now. Had been a fence sitter.
Bud posted this on February 7, 2005 | Permalink | Comments (0) | TrackBack (0)
FT Columnist Says He Scans Blogs for Scoops
I like the argument for why people should monitor blogs. Why should you keep one? Arn't you potentially just putting yourself in for a lot of work. You might just pay others to do it for you.
Bud posted this on February 2, 2005 | Permalink | Comments (0) | TrackBack (0)
The Rise of Business Blogging
A nice article filled with examples of business blogging. A real focus on the openness theme of blogging. How does this work in with some of the more influence peddling suggestions coming from corporate PR?
Bud posted this on February 1, 2005 | Permalink | Comments (0) | TrackBack (1)
Measuring the Brand Blog
A good pointer to how to measure blogging effectiveness. A lot of it boils down to just monitoring who links to your site and mentions it using several free and some pay services.
Bud posted this on January 19, 2005 | Permalink | Comments (0) | TrackBack (0)
Reference Tracking and the Performance of Technorati, Feedster, and Bloglines (by Jeremy Zawodny)
A comparison of tracking services for syndicated weblogs
Bud posted this on January 16, 2005 | Permalink | Comments (0) | TrackBack (0)
10 Reasons Why Marketers Should Blog
Looking for reasons to convince people to blog?
Bud posted this on January 15, 2005 | Permalink | Comments (0) | TrackBack (0)
Developing thriving online business communities
The Community Engine
Bud posted this on January 12, 2005 | Permalink | Comments (0) | TrackBack (0)
Blog Business Summit
How a blogger compares to PR firms. Are the mentions in places people look?
Bud posted this on January 12, 2005 | Permalink | Comments (0) | TrackBack (0)