del.icio.us WebCites
Brief notes on web articles with links to del.icio.us and technorati
Slashdot | Search Engine Results Relatively Fair
"The Economist and PhysicsWeb report on a study from Indiana University claiming that search engines have an egalitarian effect that gives new pages a greater chance to be discovered, compared to what would be the case in the absence of search engines."
Bud posted this on November 19, 2005 | Permalink | Comments (0) | TrackBack (0)
Doing the numbers on the AOL-WeblogsInc deal
So, this is an interesting take on what the value of a link is based on AOL's purchase of Weblogs Inc., a blog publishing network. Are these the types of metrics we should be using in business? What price visibility?
Bud posted this on October 8, 2005 | Permalink | Comments (0) | TrackBack (0)
Feed Digest : Mix, convert, and syndicate RSS and Atom feeds
A service that allows you to remix feeds, creating web pages or feeds on feeds. They've broken the 10k mark with about 3 remixes per user. Requires a technical understanding to use. No archive on your own site, just theirs.
Bud posted this on September 21, 2005 | Permalink | Comments (0) | TrackBack (0)
Research Supports Aggressive SEM and SEO
Very important study. A lot of search is done even before offline purchases. Only 10% of search-related purchases occur online.
Bud posted this on February 27, 2005 | Permalink | Comments (0) | TrackBack (0)
Corporate Blog Tip #1 (improving the title tag)
So, why does Scoble call his blog Sobleizer? I think he effectively created his own brand. Is it too late to pursue that route now?
Bud posted this on February 27, 2005 | Permalink | Comments (2) | TrackBack (0)
Oneupweb Study Finds Longer Search Phrases Convert Better Than Shorter
The only way ot play the search game as a smaller player is to go after longer keyword phrases. How to know which of these to target?
Bud posted this on February 27, 2005 | Permalink | Comments (0) | TrackBack (0)
SEMPO Stats On Click Fraud
This notion of click fraud is serious. Apparently, people are hired in India to do click fraud.
Bud posted this on February 27, 2005 | Permalink | Comments (0) | TrackBack (0)
Earn Money With Your Blog
Sounds like a way to make yourself write keywords in your blog entries systematically. This should raise search engine rankings but just sounds tough. The organic SEO business is tough. Is it worth it to do it yourself?
Bud posted this on February 27, 2005 | Permalink | Comments (0) | TrackBack (0)
Charlene Li's Blog: The slippery slope of search semantics
Search does not have to be just typing into a search box. These are really ads based on information consumption patterns. Search just happens to be the most widely-known version of that.
Bud posted this on February 18, 2005 | Permalink | Comments (0) | TrackBack (0)
All Out of Google Juice
Blogs no longer appear highly ranked on google. This seems like a fairly radical reworking. Individual posts still do well, and I come up well in blogs. Interesting.
Bud posted this on February 18, 2005 | Permalink | Comments (0) | TrackBack (0)
GoodBasic business blog consulting
These people claim to provide blog SEO services. I have requested a quote.
Bud posted this on February 15, 2005 | Permalink | Comments (0) | TrackBack (0)
Pay Per Click Costs Still Rising
PPC costs are rising. Now maybe pushing a move back toward traditional SEO.
Bud posted this on February 12, 2005 | Permalink | Comments (0) | TrackBack (0)
Search APIs & The Build Or Buy Management Question
So, why can't you just create SEO in a box. A lot of the analytic and structural side of SEO is very cut and dried. The real question is keeping up with the trends in search behavior. Should that be outsourced?
Bud posted this on February 10, 2005 | Permalink | Comments (0) | TrackBack (0)
seattlepi.com Buzzworthy: Making $$$ with Google
Can this sort of arbitrage succeed? This guy is basically using google alerts to populate his site that he is driving people to through adwords. In other words, a total google confection. In the past, I have seen marginal profit drop to 0.
Bud posted this on February 10, 2005 | Permalink | Comments (0) | TrackBack (0)
Perverted Research
Matches with the SEO talk I went to tonight. A good keyword search service.
Bud posted this on February 10, 2005 | Permalink | Comments (0) | TrackBack (0)
Online Marketing SEO Blog
Very well connected blog on SEM/O.
Bud posted this on February 8, 2005 | Permalink | Comments (0) | TrackBack (0)
Perverted Research
Matches with the SEO talk I went to tonight. A good keyword search service.
Bud posted this on February 8, 2005 | Permalink | Comments (0) | TrackBack (0)
Report: Most Search Marketers are Unsophisticated
Basically, to be sophisticated, you have to have a well-defined product for which you can measure sales. Hard to see how this would fit with healthcare which is "unsophisticated" per their measure.
Bud posted this on February 8, 2005 | Permalink | Comments (0) | TrackBack (0)
#1 On Google
An interesting perspective on how to get your blog well rated on google. He got himself reviewed by some high quality outfits. That and the domain name helped I'm sure.
Bud posted this on February 8, 2005 | Permalink | Comments (0) | TrackBack (0)
Fast Overture Counts For Final Word Lists
A nice tool for tracking keyword effectiveness.
Bud posted this on February 7, 2005 | Permalink | Comments (0) | TrackBack (0)
Google Paying Less And Less To AdSense Publishers
With many different outlets, it is apparent that the marginal value of a given ad approaches 0. Ad revenues cannot and will not support small players. It is a big media play.
Bud posted this on February 7, 2005 | Permalink | Comments (0) | TrackBack (0)
Fragmentation - New SEO Concept
An explanation for why weblog communities perform so well in search engines. It boils down to highly pointed posts and focusing on micro-markets.
Bud posted this on February 6, 2005 | Permalink | Comments (0) | TrackBack (0)
Finding Contextual Relevancy with Ads
A rather brilliant education on getting contextual ad links. It requires a strong understanding of your subject matter.
Bud posted this on February 5, 2005 | Permalink | Comments (0) | TrackBack (0)
Search Advertising Comes of Age
Search engine advertising is now being recognized by main stream outlets like the New York Times. With the atomizaton of content, where do newspapers stand as advertising venues?
Bud posted this on February 5, 2005 | Permalink | Comments (0) | TrackBack (0)
How Much Are Top Rankings Worth?
A really great review of the value of search engine rankings. The unasked question is the extent to which you should really compete on search engine rankings. What you really want is traffic.
Bud posted this on February 3, 2005 | Permalink | Comments (0) | TrackBack (0)
AdWords Year in Review
A neat internal Google presentation on how their adwords campaign has progressed over the past year. They are really targeting analytics at their customers so they know exactly what things cost.
Bud posted this on February 3, 2005 | Permalink | Comments (0) | TrackBack (0)
Average Keyword Prices Drop For First Time Since September
PPC advertising is dropping in price but remarkably high for some categories. Search engines play a game of driving marginal profit to 0 for middleman portals that advertise. Some signs of that here?
Bud posted this on February 3, 2005 | Permalink | Comments (0) | TrackBack (0)
Nofollow: Think Before You Link
The dynamics of nofollow are hilarious. Now, SEOs are going to put nofollow on everything but internal links to stop pagerank from frittering away.
Bud posted this on January 25, 2005 | Permalink | Comments (0) | TrackBack (0)
Stop the spread of Viral Link Skank today
Personally, I agree that the nofollow tag departs from reciprocity. I'm not so against search engine optimizers if they add real content. Let freedom reign.
Bud posted this on January 23, 2005 | Permalink | Comments (0) | TrackBack (0)
How To Create Blog Success : Improve Search Engine Rankings
Blogging meets search engine marketing. Basic stuff from the dawn of the Internet. With the ease of blogging, these issues become more apparent to everyone. Can people be this systematic?
Bud posted this on January 21, 2005 | Permalink | Comments (0) | TrackBack (0)
Optimize Your RSS Feed for My Yahoo
Write one new item a day in your blog. Good advice.
Bud posted this on January 21, 2005 | Permalink | Comments (0) | TrackBack (0)
Psychology of the Eye
Getting people to buy on your website is a matter of grabbing their attention. Some practical tips here based on psychology.
Bud posted this on January 17, 2005 | Permalink | Comments (0) | TrackBack (0)
Search Engine Marketing for Beginning Bloggers
A quick how-to on how blogs can increase your search engine rankings. Pretty much a repeat of the much-repeated targeted posts message.
Bud posted this on January 16, 2005 | Permalink | Comments (0) | TrackBack (0)
Leave It Behind: Building a Better Blog
Gives 10 easy pragmatic tips on how to blog effectively.
Bud posted this on January 14, 2005 | Permalink | Comments (0) | TrackBack (0)
Rick E. Bruner's Business Blog Consulting: AMA Hot Topics Weblog
The American Marketing Association is catching on to blogging in a big way.
Bud posted this on January 13, 2005 | Permalink | Comments (0) | TrackBack (0)
Developing thriving online business communities
The Community Engine
Bud posted this on January 12, 2005 | Permalink | Comments (0) | TrackBack (0)